art direction
digital marketing
print marketing
web design
branding/ rebranding
social media
motion graphics
merch.
Graphic Design.
Branding | Packaging | Digital Marketing | Social Media Content
K&A Honey is a Brazilian brand dedicated to sharing the healing power and rich biodiversity of Brazil through its raw, certified‑organic honeys. Founded by Karina Evangelista, the brand aims to elevate honey beyond a simple sweetener and present it as functional nutrition and a wellness partner born from a deep respect for the bees and the Earth. As the lead designer and creative director, I applied my visual and graphic design expertise to shape the brand’s identity (from crafting the logo and packaging to developing full marketing campaigns that bring K&A Honey’s story to life).
UX | UI
UserWise (now ClariMed) is a human factors and usability engineering company specializing in the design and evaluation of medical devices and digital health solutions. For MicroTransponder, ClariMed developed SAPS (Stroke Application and Programming Software), a specialized platform designed to operate and support their neurostimulation therapy for stroke recovery. As the UX/UI designer, I assisted in creating an intuitive interface that streamlined complex clinical workflows while ensuring regulatory compliance and patient safety. My design work transformed technical implant operations into a clear, user-friendly experience, enabling both clinicians and patients to confidently interact with the software.
User Manual
Shift Robotics is a Pittsburgh‑based mobile technology company redefining personal mobility with its flagship wearable device, Moonwalkers; AI‑powered wheeled “footwear” designed to let users "walk at the speed of a run" with intuitive gait-controlled movement. I designed, crafted, and organized Shift Robotics’ user manual, thus transforming complex operational details and safety guidance into a clear, visually engaging reference that empowers users to confidently master their Moonwalkers.
Packaging | Brand Book | Printed Marketing Material
Contrail is a Seattle‑based travel gear company founded by a pilot, committed to designing flight bags with stylish, professional aesthetics and aviation inspired ruggedness; crafted with top‑quality materials, innovation, and real-world durability for air crew and frequent flyers alike. Every Contrail bag is ballistically built, TSA‑friendly, and tested by professionals to stand up to life on the road while supporting technical mobility with purpose‑driven innovation. Over the years I have been the art director/ lead designer for the brand; these tasks involved the new-generation packaging, all printed marketing material, and conceptual graphic patterns for fabric application.
